business press release

 

IBC PRESS RELEASE

Contact Information:
[Smell Ya Later]
[Rilie Church]
[702-821-5559]
[rilichurch@gmail.com]

Release Date:
[March 22, 2025]

FOR IMMEDIATE RELEASE

Smell Ya Later: BYU-Idaho IBC Company Introduces Unique Scents to Campus 

REXBURG, ID – March 22, 2025 – Smell Ya Later, a student-run business under BYU-Idaho’s Integrated Businesses Core (IBC) program, is making waves with its innovative and fun approach to personal and air fragrances. The company can be found on Instagram at @smell.ya.later.ibc.

Founded by a group of creative and ambitious students, Smell Ya Later offers high-quality, handcrafted scented air fresheners designed to enhance everyday life. Whether you’re looking for a signature personal scent, a cozy aroma for your car, or a fragrant touch for your living space, the company provides a variety of unique fragrances that promise to bring a refreshing touch to any environment. From fruity, floral, to fresh scents, Smell Ya Later offers a wide selection that caters to different tastes, ensuring there’s something for everyone.

“We wanted to create a product that not only smells amazing but also brightens people’s day with every use,” said Joey Wilson, a Junior at BYU-Idaho and the current Chief Financial Officer for Smell Ya Later. “Running Smell Ya Later has been an incredible experience. Seeing our air fresheners bring a little extra joy and freshness to people’s lives makes all the hard work worth it. Every day, I’m driven by the challenge of improving our products, refining our business, and making sure our customers have the best experience possible.”

Being part of the IBC program at BYU-Idaho, Smell Ya Later provides students with the unique opportunity to apply classroom learning in a real-world setting. Through hands-on experience in marketing, finance, and product development, students like Joey gain invaluable insight into what it takes to run a successful business. “Being part of an IBC company has taught me so much about leadership, teamwork, and what it truly means to be an entrepreneur,” Joey added. “The support from our team and the excitement from our customers push me to work harder and make this company the best it can be.”

In addition to the opportunity for personal growth, Smell Ya Later is dedicated to giving back to the BYU-Idaho community by providing quality, affordable products. By blending creativity with business decisions, the company has created a fun, refreshing way for students to enjoy unique fragrances while gaining entrepreneurial experience.

Smell Ya Later is a prime example of student-led entrepreneurial innovation that benefits both the students involved and the surrounding community. The company is committed to providing excellent products while offering BYU-Idaho students priceless experience in business operations.

For more information, visit Smell Ya Later’s Instagram @smell.ya.later.ibc, or stop by their booth in the I-Center Breezeway to explore their products and experience the delightful fragrances firsthand.